Behind The Mic

001
Overview

Client

Services

Year

Heading

Client

Shmueli Ungar

Services

Creative Strategy, Social Media Content

Year

2019

Shmueli Ungar is a multi-platinum award-winning singer and songwriter with a large fanbase of Orthodox Jews. Shmueli and his team approached us in late 2019 with the goal of increasing his brand awareness and audience size.

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Mission

After analyzing his audience and evaluating their current social media footprint, our team created a strategic content marketing plan to meet his goals.

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Results

We created a web series titled: “Behind The Mic” in which Shmueli gives his audience a behind-the-scenes look into what he prepares for his live performances. The campaign was accompanied by multiple assets optimized for his social media channels.